Sensitive Toothpaste

Bought this thing from a drugstore without realizing the product name would be very catchy. Many people actually bought this toothpaste because it was on promo sale (1 for 1). Maybe because it's cheap, maybe it's their brand or maybe, It's Sensitive!LoL!

Will be on the lookout now for an Emotional Shampoo! I can't actually sleep well last night laughing about this toothpaste.

In a more serious analysis, the Bahasa translation below also reads as sensitive tootpaste, it's not "toothpaste for sensitive teeth", just the literal translation. I googled for this phrase, but i only get "ubat gigi" or senstive teeth. My concern is that, the product itself is okay, but they could have thought of a better product name.