Panasonic's Eco Ideas

Panasonic declared their 'eco ideas' campaign on January 8, 2010. President Ohtsubo put forth a clear statement of Panasonic´s new vision: To become the No. 1 Green Innovation Company in the Electronics Industry by 2018 (fiscal 2019), when Panasonic will celebrate the 100th anniversary of its founding. Thus Panasonic formulated its Green Plan 2010, an environmental action plan for the creation of a sustainable social system and lifestyle.

This was when they came up with the Panasonic song 「Shall be Done」 which was sung by Sarah Brightman. The song itself reflects Panasonic's 'ideas for life' brand and incorporates the company's philosophies and vision. The way Sarah performed this song made an impact to the message the song wants to deliver. I am a fan of the new wave genre, and her name is very well known to me. The song is also stuck in my head for the mean time.

I have worked for Panasonic for a while and I know how good their products are. The idea of reducing CO2 emissions from their factories and making the products itself eco friendly is a great move from the company. In fact other electronic companies are already doing the same. I hope that a future with dark skies would only be seen in fictional materials. Ideas from a world to come? It shall be done.



Sources:
Panasonic Song Official site: http://panasonic.net/shallbedone/
Eco Ideas Official site: http://panasonic.net/eco/ecoideas/en/html/